How to Make a Playlist on TikTok to Boost Video Views

5 September, 2024 — James Brandon

TikTok has rapidly evolved from a simple short video platform into a powerful tool for creators looking to build a dedicated audience. With millions of users engaging daily, standing out can be challenging. One of the best ways to enhance your presence and increase video views is by utilizing TikTok’s playlist feature.

Playlists help organize videos into specific categories or themes, making it easier for followers to engage with more of your content. This strategic content grouping not only boosts engagement but also increases the chances of your videos being discovered by new viewers.

How Playlists Boost Video Views

Creating a playlist enhances the user experience by giving viewers easy access to more content. Instead of watching just one video, they are more likely to continue watching the entire playlist, leading to increased watch time and engagement. TikTok’s algorithm favors content that keeps users engaged, so higher retention rates from playlists can lead to more exposure, thus boosting video views organically.

Organizing your content into playlists also appeals to niche audiences looking for specific topics or series. This targeted content delivery ensures that your videos reach the viewers who are most likely to engage, follow, and share, further expanding your reach on the platform. In a previous related article, we discussed how to get more views on TikTok.

Eligibility for TikTok Playlist

While TikTok’s playlist feature is a powerful tool, not everyone has access to this feature. TikTok often rolls out new features in stages, and the playlist option is typically available to creators with a certain number of followers or those using business accounts. The platform prioritizes creators with larger audiences or those actively engaged in content creation, making this feature a bit exclusive.

If you don’t see the playlist option on your profile, it may mean that your account doesn’t yet qualify. TikTok frequently updates its features, so it’s worth keeping an eye out for future updates or continuing to grow your account’s engagement and follower count

Step-by-Step Guide to Creating a TikTok Playlist

To create a TikTok playlist:

• Check for playlist eligibility by going to your profile and checking if there is a “Sort videos into playlists” option.

• Once you’ve confirmed that you can create playlists, tap on the “Sort videos into playlists” option.

• Choose the videos you want to add by selecting them one by one or from your collection.

• Proceed to create a name for your playlist.

• Follow the next prompts to continue creating and publishing your playlist.

• Once your playlist is created, use relevant keywords in the playlist name and description that align with the content. This helps TikTok’s algorithm suggest your playlist to the right audience, increasing its reach.