What is Crossposting on Instagram and How to Use It

11 November, 2024 — Allaine Baguio

In today’s digital landscape, creators, brands, and businesses rely on social media engagement to grow their audience and increase visibility. A powerful strategy to boost engagement is posting content across multiple major social media platforms, especially Facebook and Instagram, which attract millions of daily users. However, managing posts on separate platforms can be time-consuming. That’s where Meta’s Crossposting feature comes in.

Since Meta (formerly Facebook Inc.) acquired Instagram in 2012, it has introduced various features connecting these two social platforms, making it easy for brands, businesses, and creators to repurpose their content across both. Crossposting on Facebook and Instagram is a time-saving tool that effortlessly helps users expand their reach, optimize engagement, and maintain an active presence on both platforms.

How to Crosspost on Instagram?

To crosspost from Instagram to Facebook, follow the steps below:

• Step 1 – Open Instagram App.

• Step 2 – Tap the + icon to post.

• Step 3 – Select a content to post, then tap Next.

• Step 4 – Add music or filters if preferred. Once done, tap Next.

• Step 5 – Scroll down and look for Share To; tap on the slider next to the Facebook option.

• Step 6 – Choose either Share this Post or Always Share Post to crosspost future content automatically.

• Step 7 – Select Share.

You’ve now successfully set up crossposting between Instagram and Facebook. You can view your post on both platforms and ensure it appears as intended. If you don’t see a “Share to” option, it is likely that your Instagram account isn’t connected to your Facebook account. To enable seamless crossposting, link your accounts by accessing the settings on either platform and following the connection prompts.

How to Connect Instagram to Facebook?

If you have accidentally unlinked your Facebook to Instagram or have yet to link the two accounts, follow the steps below:

• Step 1 – Open Instagram App

• Step 2 – Go to your Profile by tapping your photo at the bottom-right corner.

• Step 3 – Tap the three-bar icon on the top-right.

• Step 4 – Select Accounts Center.

• Step 5 – Select Profiles

• Step 6 – Select Add Accounts

• Step 7 – Choose Add Facebook Account

• Step 8 – Select a Facebook account you want to connect, then choose Continue.

What is Crossposting?

The Crossposting feature provides a convenient option for publishers to share their content across Facebook and Instagram automatically. When posting on one platform, publishers can simply toggle the option to share the content on the other, allowing seamless sharing whether they’re initially posting from Facebook or Instagram. This feature saves time and helps publishers maintain consistent content across both platforms, making it easier to connect and engage with audiences on each.